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SUGP:NASDAQSU Group Holdings Limited Analysis

Data as of 2026-06-13 - not real-time

$0.94

Latest Price

8/10Risk

Risk Level: High

Executive Summary

SU Group Holdings (SUGP) is trading at $0.94, well below its 20‑day (2.12), 50‑day (3.55) and 200‑day (5.46) SMAs, indicating a deep technical bearish bias. The RSI of 32 suggests the stock is approaching oversold territory, yet the MACD remains bearish and the 30‑day volatility is extreme at over 330%, underscoring a highly erratic price environment. Fundamentally, the company reports negative gross (15.98%) and operating margins (‑17.8%), a trailing EPS of ‑1.70, and a massive max drawdown of ‑95.4%, reflecting severe profitability and cash‑flow challenges. Despite these weaknesses, the price‑to‑book ratio of 0.13 is strikingly low, and recent material news – a new Hong Kong Civil Aviation Department contract and a high‑profile cross‑border security system at Huanggang Port – provide a short‑term catalyst that has already sparked a 20% price jump.
Overall, the juxtaposition of a distressed financial profile with a compelling government‑backed pipeline creates a speculative upside in the near term, but the lingering operational losses, modest liquidity, and extreme price swings keep the longer‑run outlook cautious.

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 5/10

Key Factors

  • Recent government contract driving a short‑term price rally
  • Technical oversold signal (RSI 32) with high volatility
  • Low liquidity and small market cap limiting tradeability

Medium Term

1–3 years
Positive
Model confidence: 4/10

Key Factors

  • Potential revenue uplift from multiple high‑profile security installations
  • Extremely low price‑to‑book ratio offering a margin of safety
  • Continued bearish technical trend may provide further upside if contracts materialize

Long Term

> 3 years
Cautious
Model confidence: 7/10

Key Factors

  • Sustained negative earnings, margins and cash flow
  • Historical max drawdown of over 95% indicating structural weakness
  • High volatility and liquidity constraints making the stock risky for long‑hold investors

Key Metrics & Analysis

Financial Health

Revenue Growth-6.50%
Profit Margin-9.61%
ROE-20.11%
ROA-7.94%
Debt/Equity6.40
P/B Ratio0.1
Op. Cash Flow$-15456974
Free Cash Flow$-13327510
Industry P/E30.6

Technical Analysis

TrendBearish
RSI32.4
Support$0.66
Resistance$5.71
MA 20$2.12
MA 50$3.55
MA 200$5.46
MACDBearish
VolumeIncreasing
Fear & Greed Index89.86

Valuation

GradeUndervalued
TypeValue

Risk Assessment

Beta0.53
Volatility330.02%
Sector RiskMedium
Reg. RiskMedium
Geo RiskMedium
Currency RiskMedium
Liquidity RiskHigh

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.