SUGP:NASDAQSU Group Holdings Limited Analysis
Data as of 2026-06-13 - not real-time
$0.94
Latest Price
8/10Risk
Risk Level: High
Executive Summary
SU Group Holdings (SUGP) is trading at $0.94, well below its 20‑day (2.12), 50‑day (3.55) and 200‑day (5.46) SMAs, indicating a deep technical bearish bias. The RSI of 32 suggests the stock is approaching oversold territory, yet the MACD remains bearish and the 30‑day volatility is extreme at over 330%, underscoring a highly erratic price environment. Fundamentally, the company reports negative gross (15.98%) and operating margins (‑17.8%), a trailing EPS of ‑1.70, and a massive max drawdown of ‑95.4%, reflecting severe profitability and cash‑flow challenges. Despite these weaknesses, the price‑to‑book ratio of 0.13 is strikingly low, and recent material news – a new Hong Kong Civil Aviation Department contract and a high‑profile cross‑border security system at Huanggang Port – provide a short‑term catalyst that has already sparked a 20% price jump.
Overall, the juxtaposition of a distressed financial profile with a compelling government‑backed pipeline creates a speculative upside in the near term, but the lingering operational losses, modest liquidity, and extreme price swings keep the longer‑run outlook cautious.
Overall, the juxtaposition of a distressed financial profile with a compelling government‑backed pipeline creates a speculative upside in the near term, but the lingering operational losses, modest liquidity, and extreme price swings keep the longer‑run outlook cautious.
Market Outlook
Short Term
< 1 yearNeutral
Model confidence: 5/10
Key Factors
- Recent government contract driving a short‑term price rally
- Technical oversold signal (RSI 32) with high volatility
- Low liquidity and small market cap limiting tradeability
Medium Term
1–3 yearsPositive
Model confidence: 4/10
Key Factors
- Potential revenue uplift from multiple high‑profile security installations
- Extremely low price‑to‑book ratio offering a margin of safety
- Continued bearish technical trend may provide further upside if contracts materialize
Long Term
> 3 yearsCautious
Model confidence: 7/10
Key Factors
- Sustained negative earnings, margins and cash flow
- Historical max drawdown of over 95% indicating structural weakness
- High volatility and liquidity constraints making the stock risky for long‑hold investors
Key Metrics & Analysis
Financial Health
Revenue Growth-6.50%
Profit Margin-9.61%
ROE-20.11%
ROA-7.94%
Debt/Equity6.40
P/B Ratio0.1
Op. Cash Flow$-15456974
Free Cash Flow$-13327510
Industry P/E30.6
Technical Analysis
TrendBearish
RSI32.4
Support$0.66
Resistance$5.71
MA 20$2.12
MA 50$3.55
MA 200$5.46
MACDBearish
VolumeIncreasing
Fear & Greed Index89.86
Valuation
GradeUndervalued
TypeValue
Risk Assessment
Beta0.53
Volatility330.02%
Sector RiskMedium
Reg. RiskMedium
Geo RiskMedium
Currency RiskMedium
Liquidity RiskHigh
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.