MAX:NYSEMediaAlpha, Inc. analysis
Data as of Aug 2, 2026 - not real-time
- Latest price
- $12.38
- Risk: medium
- 7/10Medium risk
Summary
MediaAlpha trades at $12.38, just above the calculated support of $12.19 and below the 20‑day SMA of $13.67, indicating short‑term pressure. The stock’s PE of 7.6 is less than half the industry average of 15.7, while the price‑to‑sales of 0.62 and a DCF‑derived fair value of $11.66 suggest a valuation cushion, yet the current price sits slightly above that fair value.
Revenue is expanding at a robust 26% YoY and margins, though thin, remain positive, supporting a blend‑growth narrative. However, a board‑governance investigation and a 30‑day volatility of over 50% add considerable uncertainty, and the MACD histogram is negative, signalling bearish momentum in the near term.
Revenue is expanding at a robust 26% YoY and margins, though thin, remain positive, supporting a blend‑growth narrative. However, a board‑governance investigation and a 30‑day volatility of over 50% add considerable uncertainty, and the MACD histogram is negative, signalling bearish momentum in the near term.
Market outlook
Short term
< 1 yearNeutral
Model confidence6/106 out of 10
Key factors
- Price near technical support
- Bearish MACD signal
- Board investigation raising governance risk
Medium term
1–3 yearsPositive
Model confidence7/107 out of 10
Key factors
- Strong revenue growth (26% YoY)
- Valuation discount to industry (PE 7.6 vs 15.7)
- Analyst price targets indicating ~20% upside
Long term
> 3 yearsPositive
Model confidence8/108 out of 10
Key factors
- Strategic position in insurance customer acquisition
- Sustained growth potential in P&C segment
- Undervalued fundamentals relative to long‑term fair value
Key metrics
Financial health
Revenue Growth25.90%
Profit Margin7.94%
P/E Ratio7.6
ROA17.41%
P/B Ratio353.7
Op. Cash Flow$57.2M
Free Cash Flow$24.8M
Industry P/E15.7
Technical analysis
TrendBullish
RSI43.6
Support$12.19
Resistance$14.70
MA 20$13.67
MA 50$11.40
MA 200$10.84
MACDBearish
VolumeStable
Fear & Greed Index92.88
Valuation
Fair Value$11.66
Target Price$14.83
Upside/Downside19.82%
GradeUndervalued
TypeBlend
Risk assessment
Beta0.52
Volatility50.88%
Sector RiskMedium
Reg. RiskMedium
Geo RiskLow
Currency RiskLow
Liquidity RiskLow
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.