AMZN:NASDAQ

Amazon.com, Inc.

$237.58

Latest Price

6/10Risk

Risk Level: Medium

Data as of 2025-11-17 - not real-time. AI-generated analysis may contain inaccuracies.

Trading Recommendations

Short Term

< 1 year
hold
Conviction: 6/10

Key Factors

  • Technical indicators show mixed signals with RSI at 63.4 approaching overbought territory suggesting potential near-term pullback.
  • Stock trading above all major moving averages (20, 50, 200) with support at $225 and resistance at $258.60 limiting upside immediately.
  • Recent Q3 earnings beat expectations but guidance conservatism and massive capex spending on AI infrastructure pressuring free cash flow margins.

Medium Term

1-3 years
buy
Conviction: 7/10

Key Factors

  • AWS segment accelerated to 20% growth in Q3 2025 after being stuck in high-teens range, indicating AI monetization inflection and strong market position.
  • Advertising business growing at 24% YoY reaching $17.7B quarterly revenue represents high-margin growth lever gaining scale.
  • 67 analysts maintain 'buy' consensus with average price target of $294.15 representing 23.88% upside from current levels over 12 months.

Long Term

> 3 years
buy
Conviction: 8/10

Key Factors

  • Margin expansion trajectory evident with operating margin improving to 10.75% in 2024 from 6.41% in 2023 driven by AWS and advertising mix.
  • Return on equity of 24.33% and improving return on assets demonstrate capital efficiency gains as the company scales at profitable rates.
  • Debt-to-equity at 0.37 and net cash position provide significant financial flexibility to fund $120B+ annual capex without external financing pressure despite AI compute buildout.

Key Metrics & Analysis

Financial Health

Revenue Growth10.99%
Profit Margin11.06%
P/E Ratio33.1
ROE24.33%
ROA10.28%
Debt/Equity0.37
P/B Ratio7.3
Op. Cash Flow$130.7B
Free Cash Flow$10.6B
Industry P/E30.6

Technical Analysis

TrendBullish
RSI63.4
Support$225.00
Resistance$258.60
MA 20$224.00
MA 50$239.72
MA 200$224.96
MACDBullish
VolumeIncreasing
Fear & Greed Index39

Valuation

Fair Value$961.00
Target Price$294.15
Upside/Downside23.88%
GradeOvervalued
TypeGrowth

Risk Assessment

Beta1.37
Volatility5.64%
Sector RiskMedium
Reg. RiskHigh
Geo RiskMedium
Currency RiskMedium
Liquidity RiskLow

Market Sentiment

Analyst Sentiment

RatingBuy
Analysts67
Target Changes+3

Institutional

Ownership62.50%
Flow (30d)Neutral
Put/Call Ratio0.62

Social Sentiment

OverallPositive