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ULTA:NASDAQUlta Beauty, Inc. Analysis

Data as of 2026-03-10 - not real-time

$646.72

Latest Price

6/10Risk

Risk Level: Medium

Executive Summary

Ulta Beauty continues to post solid top‑line momentum, with revenue climbing roughly 13% YoY and operating margins holding above 10%. The company’s profitability is exceptional – a 48% ROE and nearly 10% net margin – but the balance sheet shows a high debt‑to‑equity ratio near 98%, which tempers the upside. Valuation metrics sit at a PE of ~25x and a forward PE under 23x, while the price‑to‑book ratio exceeds 10x, suggesting the stock is priced for growth rather than pure value. Analyst consensus remains a Buy with median price targets around $717, and the recent endorsement from Jim Cramer adds a layer of positive sentiment.
Technically, the share trades around $647, below its 20‑day (675) and 50‑day (663) moving averages but comfortably above the 200‑day line (553), indicating a longer‑term bullish bias. Momentum indicators are mixed: the MACD is in a bearish configuration and the RSI sits near 42, hinting at modest downside risk, while support near $615 and resistance near $715 define a clear trading range. Volatility is elevated at roughly 28% 30‑day, yet beta below 1 points to lower market‑wide swings. The “Extreme Greed” sentiment on the fear‑greed index and recent price spikes to all‑time highs reinforce a short‑term rally potential, though caution is warranted given the high leverage and price proximity to short‑term averages.

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 6/10

Key Factors

  • MACD in bearish territory suggesting limited upside
  • Price near short‑term support at $615
  • Elevated 30‑day volatility (~28%)

Medium Term

1–3 years
Positive
Model confidence: 8/10

Key Factors

  • Strong revenue growth and high ROE
  • Analyst consensus buy with median target $717
  • Long‑term bullish trend above the 200‑day SMA

Long Term

> 3 years
Positive
Model confidence: 7/10

Key Factors

  • Durable consumer demand in the beauty segment
  • Robust operating margins and cash flow generation
  • Strategic brand positioning reinforced by positive media sentiment

Key Metrics & Analysis

Financial Health

Revenue Growth12.90%
Profit Margin9.93%
P/E Ratio24.8
ROE47.97%
ROA15.15%
Debt/Equity97.78
P/B Ratio10.9
Op. Cash Flow$1.4B
Free Cash Flow$975.3M

Technical Analysis

TrendBullish
RSI41.6
Support$615.00
Resistance$714.97
MA 20$675.10
MA 50$663.27
MA 200$552.94
MACDBearish
VolumeStable
Fear & Greed Index80.34

Valuation

Fair Value$464.62
Target Price$688.83
Upside/Downside6.51%
GradeFair
TypeBlend

Risk Assessment

Beta0.88
Volatility27.63%
Sector RiskMedium
Reg. RiskLow
Geo RiskLow
Currency RiskLow
Liquidity RiskMedium

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.