RGR:NYSESturm, Ruger & Company, Inc. Analysis
Data as of 2026-06-17 - not real-time
$38.07
Latest Price
6/10Risk
Risk Level: Medium
Executive Summary
Sturm, Ruger & Company (RGR) is trading near its technical support level with the 20‑day SMA just below the 50‑day SMA, indicating a neutral to slightly bearish short‑term bias. The RSI sits in the low‑40s, reinforcing a lack of strong momentum, while the MACD line is under the signal line, producing a bearish histogram. Volume has been trending down, suggesting limited buying pressure.
Despite these technical headwinds, the stock appears undervalued relative to its discounted cash‑flow estimate, offering roughly a 20% upside. Forward earnings are projected to turn positive, and recent insider buying adds confidence to the upside potential.
Despite these technical headwinds, the stock appears undervalued relative to its discounted cash‑flow estimate, offering roughly a 20% upside. Forward earnings are projected to turn positive, and recent insider buying adds confidence to the upside potential.
Market Outlook
Short Term
< 1 yearNeutral
Model confidence: 5/10
Key Factors
- Price near technical support with bearish MACD
- Decreasing volume indicating weak short‑term demand
- Neutral trend direction and modest volatility
Medium Term
1–3 yearsPositive
Model confidence: 7/10
Key Factors
- Undervalued relative to DCF fair value
- Insider buying signals confidence
- Forward EPS turning positive and improving cash flow
Long Term
> 3 yearsPositive
Model confidence: 8/10
Key Factors
- Stable demand for firearms and defense products
- Solid cash generation and low debt levels
- Long‑term structural positioning despite regulatory headwinds
Key Metrics & Analysis
Financial Health
Revenue Growth4.10%
Profit Margin-2.18%
P/E Ratio19.2
ROE-3.98%
ROA-3.01%
Debt/Equity0.58
P/B Ratio2.1
Op. Cash Flow$61.9M
Free Cash Flow$35.6M
Industry P/E31.5
Technical Analysis
TrendNeutral
RSI38.9
Support$37.10
Resistance$40.87
MA 20$39.06
MA 50$40.34
MA 200$38.40
MACDBearish
VolumeDecreasing
Fear & Greed Index92.21
Valuation
Fair Value$41.66
Target Price$47.00
Upside/Downside23.46%
GradeUndervalued
TypeValue
Risk Assessment
Beta0.83
Volatility25.77%
Sector RiskMedium
Reg. RiskHigh
Geo RiskLow
Currency RiskLow
Liquidity RiskMedium
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.