FRAF:NASDAQFranklin Financial Services Corporation Analysis
Data as of 2026-09-26 - not real-time
$62.65
Latest Price
5/10Risk
Risk Level: Medium
Executive Summary
Franklin Financial Services Corporation trades at $62.65, with its short-term moving averages stacked above the longer-term ones — a bullish trend structure. The last 30 days have lost 2.4%. Relative strength is 48.9 — neutral — and the MACD signal is bearish. The recent range runs from support at $60.76 up to resistance at $64.50.
Valuation screens as undervalued: a P/E of 11.4 sits below the sector average of 15.6. Analyst price targets sit 8.5% above the current price. Revenue is growing at 5.3% on a 27.0% profit margin. The 2.17% dividend yield looks covered by current payout levels.
On a 1-10 scale the risk profile lands at 5 — moderate. With 30-day volatility of 18.6%, a beta of 0.39 and a maximum drawdown of 16.3%, position sizing matters here. The wider market backdrop reads extreme greed at 95 on the fear-greed composite.
Short, medium and long-term reads agree on buy, with conviction of 6/10.
Valuation screens as undervalued: a P/E of 11.4 sits below the sector average of 15.6. Analyst price targets sit 8.5% above the current price. Revenue is growing at 5.3% on a 27.0% profit margin. The 2.17% dividend yield looks covered by current payout levels.
On a 1-10 scale the risk profile lands at 5 — moderate. With 30-day volatility of 18.6%, a beta of 0.39 and a maximum drawdown of 16.3%, position sizing matters here. The wider market backdrop reads extreme greed at 95 on the fear-greed composite.
Short, medium and long-term reads agree on buy, with conviction of 6/10.
Top Market Events
CHAMBERSBURG, Pa., July 24, 2026 /PRNewswire/ -- Franklin Financial Services Corporation the Corporation NASDAQ: FRAF ,.../PRNewswire/ -- Franklin Financial Services Corporation the Corporation NASDAQ: FRAF , the bank holding company of F&M...Regular readers will know that we love our dividends at Simply Wall St, which is why it's exciting to see Franklin.
Market Outlook
Short Term
< 1 yearPositive
Model confidence: 6/10
Key Factors
- Short-term moving averages stacked above long-term ones
- Trading above the 200-day average of 56.71
- MACD momentum is negative
Medium Term
1–3 yearsPositive
Model confidence: 6/10
Key Factors
- Short-term moving averages stacked above long-term ones
- P/E of 11.4 versus sector average of 15.6
- Trading above the 200-day average of 56.71
Long Term
> 3 yearsPositive
Model confidence: 6/10
Key Factors
- P/E of 11.4 versus sector average of 15.6
- Analyst targets imply +8.5% versus the current price
- Profit margin of 27.0% is healthy
Key Metrics & Analysis
Financial Health
Revenue Growth5.30%
Profit Margin26.98%
P/E Ratio11.4
ROE14.45%
ROA1.07%
P/B Ratio1.5
Op. Cash Flow$42.3M
Industry P/E15.6
Technical Analysis
TrendBullish
RSI48.9
Support$60.76
Resistance$64.50
MA 20$62.93
MA 50$62.92
MA 200$56.71
MACDBearish
VolumeIncreasing
Fear & Greed Index94.88
Valuation
Fair Value$56.90
Target Price$68.00
Upside/Downside8.54%
GradeUndervalued
TypeBlend
Dividend Yield2.17%
Risk Assessment
Beta0.39
Volatility18.63%
Sector RiskMedium
Reg. RiskHigh
Geo RiskLow
Currency RiskLow
Liquidity RiskMedium
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.