FRAF:NASDAQFranklin Financial Services Corporation Analysis
Data as of 2026-08-18 - not real-time
$63.45
Latest Price
5/10Risk
Risk Level: Medium
Executive Summary
Franklin Financial Services Corporation trades at $63.45, with its short-term moving averages stacked above the longer-term ones — a bullish trend structure. The last 30 days have gained 2.8%. Relative strength is 53.0 — neutral — and the MACD signal is bearish. The recent range runs from support at $59.76 up to resistance at $65.41.
Valuation screens as undervalued: a P/E of 11.6 sits below the sector average of 16.9. Analyst price targets sit 7.2% above the current price. Revenue is growing at 5.3% on a 27.0% profit margin. The 2.12% dividend yield looks covered by current payout levels.
On a 1-10 scale the risk profile lands at 5 — moderate. With 30-day volatility of 19.0%, a beta of 0.43 and a maximum drawdown of 16.3%, position sizing matters here. The wider market backdrop reads extreme greed at 93 on the fear-greed composite.
Short, medium and long-term reads agree on buy, with conviction of 6/10.
Valuation screens as undervalued: a P/E of 11.6 sits below the sector average of 16.9. Analyst price targets sit 7.2% above the current price. Revenue is growing at 5.3% on a 27.0% profit margin. The 2.12% dividend yield looks covered by current payout levels.
On a 1-10 scale the risk profile lands at 5 — moderate. With 30-day volatility of 19.0%, a beta of 0.43 and a maximum drawdown of 16.3%, position sizing matters here. The wider market backdrop reads extreme greed at 93 on the fear-greed composite.
Short, medium and long-term reads agree on buy, with conviction of 6/10.
Top Market Events
Franklin Financial beat earnings and revenue estimates on wider net interest margins and disciplined expense control,...CHAMBERSBURG, Pa., July 24, 2026 /PRNewswire/ -- Franklin Financial Services Corporation the Corporation NASDAQ: FRAF ,...Franklin Financial Services Corporation the Corporation NASDAQ: FRAF , the bank holding company of F&M Trust the Bank...
Market Outlook
Short Term
< 1 yearPositive
Model confidence: 6/10
Key Factors
- Short-term moving averages stacked above long-term ones
- Trading above the 200-day average of 54.94
- MACD momentum is negative
Medium Term
1–3 yearsPositive
Model confidence: 6/10
Key Factors
- Short-term moving averages stacked above long-term ones
- P/E of 11.6 versus sector average of 16.9
- Trading above the 200-day average of 54.94
Long Term
> 3 yearsPositive
Model confidence: 6/10
Key Factors
- P/E of 11.6 versus sector average of 16.9
- Analyst targets imply +7.2% versus the current price
- Profit margin of 27.0% is healthy
Key Metrics & Analysis
Financial Health
Revenue Growth5.30%
Profit Margin26.98%
P/E Ratio11.6
ROE14.45%
ROA1.07%
P/B Ratio1.6
Op. Cash Flow$42.3M
Industry P/E16.9
Technical Analysis
TrendBullish
RSI53.0
Support$59.76
Resistance$65.41
MA 20$63.22
MA 50$62.45
MA 200$54.94
MACDBearish
VolumeDecreasing
Fear & Greed Index93.07
Valuation
Fair Value$63.87
Target Price$68.00
Upside/Downside7.17%
GradeUndervalued
TypeBlend
Dividend Yield2.12%
Risk Assessment
Beta0.43
Volatility18.95%
Sector RiskMedium
Reg. RiskHigh
Geo RiskLow
Currency RiskLow
Liquidity RiskMedium
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.