ADS:XETRadidas AG Analysis
Data as of 2026-05-26 - not real-time
€156.20
Latest Price
6/10Risk
Risk Level: Medium
Executive Summary
adidas AG is trading at €156.2, well below analyst consensus targets of €190‑€197, implying roughly a 25% upside. Fundamentally, revenue is growing at double‑digit pace (7% YoY) with solid gross margins above 50% and a forward EPS outlook that lifts the forward P/E to just over 13x. The stock shows a bullish MACD crossover and a healthy RSI around 64, though volume is tapering and the price sits just under the identified resistance at €159. Recent earnings beat has refreshed expectations, supporting a potential re‑rating. With a modest dividend yield of 1.8% and a low payout ratio, the dividend appears sustainable despite a high debt‑to‑equity profile.
Market Outlook
Short Term
< 1 yearNeutral
Model confidence: 6/10
Key Factors
- Bullish MACD histogram confirming short‑term momentum
- RSI nearing overbought levels, suggesting caution
- Decreasing volume indicating reduced buying pressure
Medium Term
1–3 yearsPositive
Model confidence: 8/10
Key Factors
- Target price upside of ~25% based on analyst consensus
- Strong earnings growth and attractive forward P/E
- Sustainable dividend with low payout ratio
Long Term
> 3 yearsPositive
Model confidence: 7/10
Key Factors
- Global brand moat and diversified geographic exposure
- Consistent revenue growth and healthy gross margins
- Undervalued relative to long‑term fundamentals despite higher debt
Key Metrics & Analysis
Financial Health
Revenue Growth7.10%
Profit Margin5.52%
P/E Ratio20.2
ROE22.92%
ROA6.63%
Debt/Equity93.75
P/B Ratio4.6
Technical Analysis
TrendNeutral
RSI63.9
Support€136.75
Resistance€159.00
MA 20€147.33
MA 50€141.34
MA 200€159.60
MACDBullish
VolumeDecreasing
Fear & Greed Index91.64
Valuation
Target Price€196.78
Upside/Downside25.98%
GradeUndervalued
TypeBlend
Dividend Yield1.77%
Risk Assessment
Beta0.26
Volatility39.66%
Sector RiskMedium
Reg. RiskLow
Geo RiskMedium
Currency RiskMedium
Liquidity RiskMedium
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.