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960:HKEXLongfor Group Holdings Ltd. Analysis

Data as of 2026-03-15 - not real-time

SAR 18.52

Latest Price

6/10Risk

Risk Level: Medium

Executive Summary

Al Ashghal Al Moysra Co. (960) trades at SAR 18.52, just above its recent support of SAR 17.70 and well below its 200‑day SMA of SAR 24.48, indicating a price gap that could attract value‑seeking investors. The stock’s 20‑day SMA (SAR 19.35) and 50‑day SMA (SAR 18.86) sit slightly above the current price, suggesting limited short‑term upside, while the RSI of 47 points to a neutral momentum environment. Technicals are mixed: the MACD histogram is negative and the signal line is bearish, yet volume is increasing, hinting at growing participation. On the fundamentals side, the PE ratio of 11.8 is dramatically lower than the industry average of 29.1, and the price‑to‑book of 1.62 is modest, supporting a valuation case for the stock. However, revenue has contracted by 18.6% YoY and the company reports zero ROE and ROA, reflecting operational challenges. Debt‑to‑equity stands at 1.70, indicating a relatively high leverage profile, while cash on hand (SAR 3.28 m) cushions short‑term liquidity. Volatility is elevated at 71% over the past 30 days, but beta is slightly negative (‑0.11), implying limited market‑wide systematic risk. The recent win of a SAR 17.99 million Ministry of National Guard contract provides a tangible catalyst that could bolster near‑term cash flows. Overall, the stock presents a blend of cheap valuation metrics and operational headwinds, with the new government contract offering a modest upside catalyst.

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 5/10

Key Factors

  • Bearish MACD signal with negative histogram
  • Price hovering just above recent support level
  • High 30‑day volatility limiting upside confidence

Medium Term

1–3 years
Positive
Model confidence: 7/10

Key Factors

  • Significantly lower PE versus industry peers
  • New SAR 17.99 m government contract adding revenue potential
  • Negative beta reducing exposure to broader market swings

Long Term

> 3 years
Neutral
Model confidence: 6/10

Key Factors

  • Sustained high leverage (debt‑to‑equity 1.70)
  • Absence of dividend and zero ROE indicating limited return generation
  • Fundamental exposure to Saudi infrastructure demand despite current revenue decline

Key Metrics & Analysis

Financial Health

Revenue Growth-18.60%
Profit Margin12.66%
P/E Ratio11.8
Debt/Equity1.70
P/B Ratio1.6
Op. Cash FlowSAR443.1K
Industry P/E29.1

Technical Analysis

TrendNeutral
RSI47.0
SupportSAR 17.70
ResistanceSAR 21.40
MA 20SAR 19.35
MA 50SAR 18.86
MA 200SAR 24.48
MACDBearish
VolumeIncreasing
Fear & Greed Index72.88

Valuation

Fair ValueSAR 1.37
GradeUndervalued
TypeValue

Risk Assessment

Beta-0.11
Volatility71.12%
Sector RiskMedium
Reg. RiskMedium
Geo RiskMedium
Currency RiskLow
Liquidity RiskMedium

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.