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603816:SSEJason Furniture (Hangzhou) Co., Ltd. Class A Analysis

Data as of 2026-07-23 - not real-time

CN¥24.39

Latest Price

5/10Risk

Risk Level: Medium

Executive Summary

Jason Furniture is trading at CNY 24.39, comfortably above its 20‑day SMA (22.87) but still below the 50‑day (25.74) and 200‑day (30.40) averages, indicating a short‑term pull‑back within a longer‑term downtrend. Technical momentum is mixed: the MACD histogram has turned positive and the signal line is bullish, yet volume is decreasing and the overall trend is flagged as bearish. The stock’s valuation appears deeply discounted, with a DCF fair value of roughly CNY 50.2 – a gap of about 50% versus the current price, while the PE of 11.2 and forward PE of 9.5 are modest for the sector. Investors benefit from an attractive dividend yield of 5.8% and a payout ratio near 64%, supported by strong operating cash flow and low leverage (debt‑to‑equity under 10%). High 30‑day volatility (≈33%) and a max drawdown near 40% flag price swings, but the beta of 0.25 suggests limited correlation with broader market moves. The “Extreme Greed” sentiment on the fear‑greed index reflects market optimism, which may be overstretched given the bearish technical backdrop. Overall, the combination of undervaluation, solid fundamentals, and a generous dividend makes the stock appealing for patient investors, while short‑term traders should watch for a breakout above the CNY 24.8 resistance or a slip toward the CNY 21.2 support.

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 6/10

Key Factors

  • Bullish MACD histogram suggests near‑term upside
  • Decreasing volume and bearish trend caution against aggressive buying
  • High dividend yield provides downside cushion

Medium Term

1–3 years
Positive
Model confidence: 7/10

Key Factors

  • DCF valuation indicates ~50% discount to intrinsic value
  • Strong cash generation and low leverage support earnings growth
  • Sustainable dividend enhances total return

Long Term

> 3 years
Positive
Model confidence: 8/10

Key Factors

  • Long‑term demand for home furnishings in China and abroad
  • Persistent undervaluation relative to peers
  • Compounding effect of high dividend yield and earnings stability

Key Metrics & Analysis

Financial Health

Revenue Growth2.40%
Profit Margin8.76%
P/E Ratio11.2
ROE16.60%
ROA7.41%
Debt/Equity9.38
P/B Ratio1.8
Op. Cash FlowCN¥2.9B
Free Cash FlowCN¥2.6B

Technical Analysis

TrendBearish
RSI55.1
SupportCN¥21.23
ResistanceCN¥24.80
MA 20CN¥22.87
MA 50CN¥25.74
MA 200CN¥30.40
MACDBullish
VolumeDecreasing
Fear & Greed Index91.71

Valuation

Fair ValueCN¥50.23
GradeUndervalued
TypeValue
Dividend Yield5.80%

Risk Assessment

Beta0.25
Volatility32.60%
Sector RiskMedium
Reg. RiskLow
Geo RiskMedium
Currency RiskMedium
Liquidity RiskMedium

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.