1830:TADAWULLeejam Sports Company Analysis

Leejam Sports is trading at SAR 81.05, just below its 20‑day SMA (≈ 81.68) and well under the 50‑day (≈ 82.88) and 200‑day (≈ 104.86) averages, signaling a short‑term bearish bias. The RSI sits near 45, indicating limited upside momentum, while the MACD histogram is modestly positive and the MACD line sits above its signal, offering a faint bullish hint that could spark a brief bounce. Current price hovers just above the identified support at SAR 80.30 and below the near‑term resistance of SAR 84.90, with volume trending upward, suggesting any move above resistance may be volume‑driven. Fundamentally, revenue growth is flat (≈ 0%), but operating margins remain healthy at roughly 21% and profit margins near 18%. The company carries a heavy debt load (debt‑to‑equity ≈ 177) and a payout ratio above 60%, raising concerns about dividend sustainability despite a 2.8% yield. With a discounted cash‑flow fair value of about SAR 48, the market price implies a substantial overvaluation, and the forward EPS outlook (≈ 9.84) offers limited upside to justify the current premium.