1830:TADAWULLeejam Sports Company Analysis

Leejam Sports trades at SAR 81.75, far below its DCF fair value of ~SAR 151, implying roughly a 93% upside. The stock’s trailing P/E of 13 and forward P/E of 8 suggest a cheap earnings multiple, while the dividend yield of 4.55% provides attractive income, though a 79% payout ratio raises sustainability concerns.
Technical indicators show the price below the 20‑day (≈90), 50‑day (≈95) and 200‑day (≈124) moving averages, an RSI of 32 and a bearish MACD, pointing to continued downside pressure toward the support level near SAR 75.7. Despite high 30‑day volatility (~39%), beta is low and volume is increasing, which could aid a rebound if the company improves its thin operating margins and addresses its very high debt‑to‑equity ratio (>140).