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YUM:NYSEYum! Brands, Inc. Analysis

Data as of 2026-03-10 - not real-time

$159.85

Latest Price

5/10Risk

Risk Level: Medium

Executive Summary

Yum! Brands is trading at $159.85, comfortably above its 20‑day SMA of 162.20 and the 50‑day SMA of 157.90, indicating a short‑term bullish bias despite a bearish MACD histogram and a neutral RSI of 48. The stock sits near the identified support level of 156 and faces resistance around 169.39, while the 30‑day volatility of roughly 19.5% suggests moderate price swings. The latest Q4 earnings highlighted strong same‑store sales at Taco Bell (+7%) and KFC (~10%), underpinning the revenue growth of 6.5% and solid operating margins. However, Pizza Hut’s plan to shutter about 250 underperforming U.S. locations signals ongoing portfolio optimization. Fundamentally, the company posts a healthy dividend yield of 1.88% with a payout ratio near 51%, but the DCF fair value of roughly $41 versus the market price points to a significant overvaluation. The forward P/E of 21.4 and a modest upside of 7.4% further temper enthusiasm. Investor sentiment is extremely bullish, as reflected by a Fear & Greed Index of 79.6 (Extreme Greed). In summary, while the franchise model remains resilient and cash‑flow generation is solid, the current price premium and strategic restructuring warrant a cautious stance.

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 6/10

Key Factors

  • Price near technical support with bullish SMA alignment
  • Bearish MACD histogram and neutral RSI suggest limited upside
  • Recent earnings beat but valuation gap remains large

Medium Term

1–3 years
Positive
Model confidence: 7/10

Key Factors

  • Consistent revenue and operating margin expansion
  • Stable dividend yield and sustainable payout ratio
  • Projected upside of ~7% despite current overvaluation

Long Term

> 3 years
Neutral
Model confidence: 6/10

Key Factors

  • Strong franchise cash‑flow generation and brand portfolio
  • High debt level and ongoing store closures add execution risk
  • Long‑term growth potential in emerging markets offset by valuation premium

Key Metrics & Analysis

Financial Health

Revenue Growth6.50%
Profit Margin18.98%
P/E Ratio28.8
ROA22.65%
P/B Ratio-6.0
Op. Cash Flow$2.0B
Free Cash Flow$1.3B

Technical Analysis

TrendBullish
RSI48.0
Support$156.00
Resistance$169.39
MA 20$162.20
MA 50$157.90
MA 200$149.60
MACDBearish
VolumeStable
Fear & Greed Index79.59

Valuation

Fair Value$41.29
Target Price$171.75
Upside/Downside7.44%
GradeOvervalued
TypeGrowth
Dividend Yield1.88%

Risk Assessment

Beta0.30
Volatility19.51%
Sector RiskMedium
Reg. RiskLow
Geo RiskHigh
Currency RiskMedium
Liquidity RiskLow

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.