WSM:NYSEWilliams-Sonoma, Inc. Analysis
Data as of 2026-03-10 - not real-time
$190.14
Latest Price
7/10Risk
Risk Level: Medium
Executive Summary
Williams‑Sonoma is trading just above its 200‑day moving average while remaining below the 20‑ and 50‑day averages, suggesting a short‑term pull‑back within a longer‑term uptrend. RSI sits in the mid‑30s and the MACD histogram is negative, pointing to oversold conditions but also bearish momentum. Analyst consensus remains bullish, with a median price target around $206, implying modest upside from the current $190 level. The company’s fundamentals are solid – double‑digit ROE, healthy profit margins and a sustainable dividend – yet the DCF‑derived fair value of roughly $127 indicates the stock may be priced above intrinsic value, especially given a high price‑to‑book multiple. Volatility is elevated (≈38% 30‑day) and beta exceeds 1.4, reflecting sensitivity to market swings, while the consumer‑cyclical sector adds discretionary‑spending risk.
Market Outlook
Short Term
< 1 yearNeutral
Model confidence: 6/10
Key Factors
- RSI indicating oversold conditions
- Current price near established support at $176
- Bearish MACD suggesting limited upside
Medium Term
1–3 yearsPositive
Model confidence: 8/10
Key Factors
- Analyst consensus buy with median target $206
- Strong cash flow and sustainable dividend yield
- Revenue growth and high ROE supporting earnings expansion
Long Term
> 3 yearsNeutral
Model confidence: 7/10
Key Factors
- Resilient brand portfolio across multiple home‑goods segments
- Elevated valuation multiples relative to intrinsic value
- Cyclical consumer exposure and high beta increasing market sensitivity
Key Metrics & Analysis
Financial Health
Revenue Growth4.60%
Profit Margin14.30%
P/E Ratio20.9
ROE56.92%
ROA17.87%
Debt/Equity70.88
P/B Ratio11.1
Op. Cash Flow$1.4B
Free Cash Flow$930.4M
Technical Analysis
TrendBullish
RSI37.7
Support$176.60
Resistance$222.00
MA 20$204.78
MA 50$204.01
MA 200$189.19
MACDBearish
VolumeStable
Fear & Greed Index78.54
Valuation
Fair Value$126.57
Target Price$205.84
Upside/Downside8.26%
GradeOvervalued
TypeBlend
Dividend Yield1.40%
Risk Assessment
Beta1.40
Volatility37.50%
Sector RiskMedium
Reg. RiskLow
Geo RiskLow
Currency RiskLow
Liquidity RiskMedium
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.