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WSM:NYSEWilliams-Sonoma, Inc. Analysis

Data as of 2026-03-10 - not real-time

$190.14

Latest Price

7/10Risk

Risk Level: Medium

Executive Summary

Williams‑Sonoma is trading just above its 200‑day moving average while remaining below the 20‑ and 50‑day averages, suggesting a short‑term pull‑back within a longer‑term uptrend. RSI sits in the mid‑30s and the MACD histogram is negative, pointing to oversold conditions but also bearish momentum. Analyst consensus remains bullish, with a median price target around $206, implying modest upside from the current $190 level. The company’s fundamentals are solid – double‑digit ROE, healthy profit margins and a sustainable dividend – yet the DCF‑derived fair value of roughly $127 indicates the stock may be priced above intrinsic value, especially given a high price‑to‑book multiple. Volatility is elevated (≈38% 30‑day) and beta exceeds 1.4, reflecting sensitivity to market swings, while the consumer‑cyclical sector adds discretionary‑spending risk.

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 6/10

Key Factors

  • RSI indicating oversold conditions
  • Current price near established support at $176
  • Bearish MACD suggesting limited upside

Medium Term

1–3 years
Positive
Model confidence: 8/10

Key Factors

  • Analyst consensus buy with median target $206
  • Strong cash flow and sustainable dividend yield
  • Revenue growth and high ROE supporting earnings expansion

Long Term

> 3 years
Neutral
Model confidence: 7/10

Key Factors

  • Resilient brand portfolio across multiple home‑goods segments
  • Elevated valuation multiples relative to intrinsic value
  • Cyclical consumer exposure and high beta increasing market sensitivity

Key Metrics & Analysis

Financial Health

Revenue Growth4.60%
Profit Margin14.30%
P/E Ratio20.9
ROE56.92%
ROA17.87%
Debt/Equity70.88
P/B Ratio11.1
Op. Cash Flow$1.4B
Free Cash Flow$930.4M

Technical Analysis

TrendBullish
RSI37.7
Support$176.60
Resistance$222.00
MA 20$204.78
MA 50$204.01
MA 200$189.19
MACDBearish
VolumeStable
Fear & Greed Index78.54

Valuation

Fair Value$126.57
Target Price$205.84
Upside/Downside8.26%
GradeOvervalued
TypeBlend
Dividend Yield1.40%

Risk Assessment

Beta1.40
Volatility37.50%
Sector RiskMedium
Reg. RiskLow
Geo RiskLow
Currency RiskLow
Liquidity RiskMedium

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.