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UPBD:NASDAQUpbound Group, Inc. Analysis

Data as of 2026-09-01 - not real-time

$18.30

Latest Price

9/10Risk

Risk Level: High

Executive Summary

Upbound Group, Inc. trades at $18.30, with its moving averages tangled rather than clearly stacked — a neutral trend structure. Over a rolling month the price has lost 15.6%. RSI sits at 38.0, which reads as approaching oversold, and MACD momentum is bearish. Watch $18.23 as support and $21.22 as the nearer resistance level.
Valuation screens as undervalued: a P/E of 12.4 sits below the sector average of 35.8. The average analyst target implies 54.4% above today's level. The 8.12% dividend yield looks stretched against payout coverage.
The composite risk read is 9/10, putting it in high territory. With 30-day volatility of 40.8%, a beta of 1.48 and a maximum drawdown of 41.1%, position sizing matters more than entry timing here. The wider market backdrop reads extreme greed at 94 on the fear-greed composite.
Short, medium and long-term reads agree on hold, with conviction of 3/10.

Top Market Events

Upbound Group beat EPS but narrowed full-year revenue guidance as Brigit's 37% surge masks Acima's 2.Upbound Group UPBD is scheduled to announce Q2 earnings results on Thursday, July 30th, before market open.Bridget revenue jumps 37% and free cash flow soars to $84 million, while Acima faces an 11% GMV drop due to...

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 1/10

Key Factors

  • Trading below the 200-day average of 19.09
  • MACD momentum is negative
  • 30-day price change of -15.6%

Medium Term

1–3 years
Neutral
Model confidence: 2/10

Key Factors

  • P/E of 12.4 versus sector average of 35.8
  • Dividend yield of 8.12% looks stretched against payout coverage
  • Trading below the 200-day average of 19.09

Long Term

> 3 years
Neutral
Model confidence: 3/10

Key Factors

  • P/E of 12.4 versus sector average of 35.8
  • Dividend yield of 8.12% looks stretched against payout coverage
  • Analyst targets imply +54.4% versus the current price

Key Metrics & Analysis

Financial Health

Revenue Growth0.50%
Profit Margin1.90%
P/E Ratio12.4
ROE12.73%
ROA6.82%
Debt/Equity232.93
P/B Ratio1.5
Op. Cash Flow$425.5M
Free Cash Flow$1.6B
Industry P/E35.8

Technical Analysis

TrendNeutral
RSI38.0
Support$18.23
Resistance$21.22
MA 20$19.34
MA 50$20.15
MA 200$19.09
MACDBearish
VolumeDecreasing
Fear & Greed Index93.55

Valuation

Fair Value$322.40
Target Price$28.25
Upside/Downside54.37%
GradeUndervalued
TypeValue
Dividend Yield8.12%

Risk Assessment

Beta1.48
Volatility40.82%
Sector RiskHigh
Reg. RiskMedium
Geo RiskLow
Currency RiskLow
Liquidity RiskMedium

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.