SONY:NYSESony Group Corporation Analysis
Data as of 2026-05-02 - not real-time
$19.78
Latest Price
7/10Risk
Risk Level: Medium
Executive Summary
Sony’s share price is trading below its short‑term moving averages, with the 20‑day SMA under the 50‑day SMA, a sub‑50 RSI and a bearish MACD histogram, indicating continued downward pressure in the near term.
Fundamentally, the stock appears undervalued relative to peers, given a price‑to‑earnings multiple well below the industry average and a low payout ratio that supports dividend sustainability despite recent negative free cash flow. The recent acquisition of a machine‑learning firm and a price increase for the PlayStation 5 suggest strategic initiatives that could improve earnings momentum, while analyst consensus remains strongly bullish.
Fundamentally, the stock appears undervalued relative to peers, given a price‑to‑earnings multiple well below the industry average and a low payout ratio that supports dividend sustainability despite recent negative free cash flow. The recent acquisition of a machine‑learning firm and a price increase for the PlayStation 5 suggest strategic initiatives that could improve earnings momentum, while analyst consensus remains strongly bullish.
Market Outlook
Short Term
< 1 yearNeutral
Model confidence: 6/10
Key Factors
- Bearish technical setup with price below key moving averages
- Proximity to near‑term support level
- Negative recent profit margin
Medium Term
1–3 yearsPositive
Model confidence: 8/10
Key Factors
- Undervalued valuation relative to industry peers
- Strategic acquisition expanding AI and vision capabilities
- Strong analyst consensus and upside potential
Long Term
> 3 yearsPositive
Model confidence: 7/10
Key Factors
- Diversified revenue streams across gaming, sensors, and content
- Sustainable dividend supported by low payout ratio
- Long‑term tailwinds in entertainment and semiconductor markets
Key Metrics & Analysis
Financial Health
Revenue Growth0.50%
Profit Margin-1.61%
P/E Ratio15.3
ROE14.92%
ROA3.96%
Debt/Equity19.45
P/B Ratio2.3
Op. Cash Flow$2051.0B
Free Cash Flow$-79850749952
Industry P/E38.5
Technical Analysis
TrendBearish
RSI36.3
Support$19.63
Resistance$22.05
MA 20$20.78
MA 50$21.06
MA 200$25.34
MACDBearish
VolumeIncreasing
Fear & Greed Index91.09
Valuation
Fair Value$3,383.43
Target Price$28.54
Upside/Downside44.30%
GradeUndervalued
TypeValue
Dividend Yield0.76%
Risk Assessment
Beta1.03
Volatility25.11%
Sector RiskHigh
Reg. RiskMedium
Geo RiskMedium
Currency RiskMedium
Liquidity RiskLow
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.