We use cookies to analyze site traffic and improve your experience.
By accepting, you consent to the use of analytics cookies.

SOHON:NASDAQSotherly Hotels Inc. Analysis

Data as of 2026-09-01 - not real-time

$3.00

Latest Price

9/10Risk

Risk Level: High

Executive Summary

The moving-average structure behind Sotherly Hotels Inc. is bearish at $3.00, with short-term averages lagging the long-term ones. It has lost 65.7% over the past 30 days. Momentum indicators put RSI at 41.2 (neutral) with MACD reading bullish. Watch $0.0500 as support and $8.00 as the nearer resistance level.
Revenue is contracting at 6.1% on a -4.4% profit margin.
Risk comes out at 9 of a possible 10, a high reading. With 30-day volatility of 1855.9%, a beta of -6.17 and a maximum drawdown of 99.7%, position sizing matters more than entry timing here. Thin trading volumes mean execution costs can be material on larger orders. The wider market backdrop reads extreme greed at 93 on the fear-greed composite.
Short, medium and long-term reads agree on sell, with conviction of 4/10.

Market Outlook

Short Term

< 1 year
Cautious
Model confidence: 4/10

Key Factors

  • Short-term moving averages stacked below long-term ones
  • Trading below the 200-day average of 12.87
  • MACD momentum is positive

Medium Term

1–3 years
Cautious
Model confidence: 4/10

Key Factors

  • Short-term moving averages stacked below long-term ones
  • Trading below the 200-day average of 12.87
  • 30-day volatility of 1855.9%

Long Term

> 3 years
Cautious
Model confidence: 4/10

Key Factors

  • Negative profit margin of -4.4%
  • Negative return on equity of -22.3%
  • Revenue contracting at -6.1%

Key Metrics & Analysis

Financial Health

Revenue Growth-6.10%
Profit Margin-4.39%
ROE-22.27%
ROA1.91%
Debt/Equity1243.42
P/B Ratio-0.8
Op. Cash Flow$10.3M
Free Cash Flow$12.6M

Technical Analysis

TrendBearish
RSI41.2
Support$0.05
Resistance$8.00
MA 20$1.93
MA 50$5.79
MA 200$12.87
MACDBullish
VolumeStable
Fear & Greed Index93.48

Valuation

GradeFair
TypeBlend

Risk Assessment

Beta-6.17
Volatility1855.88%
Sector RiskMedium
Reg. RiskMedium
Geo RiskLow
Currency RiskLow
Liquidity RiskHigh

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.