SOHOB:NASDAQSotherly Hotels Inc. Analysis
Data as of 2026-09-01 - not real-time
$2.95
Latest Price
9/10Risk
Risk Level: High
Executive Summary
The moving-average structure behind Sotherly Hotels Inc. is bearish at $2.95, with short-term averages lagging the long-term ones. The last 30 days have lost 65.7%. Momentum indicators put RSI at 48.0 (neutral) with MACD reading bullish. Recent trading has carved out support near $1.00 and resistance around $2.95.
Revenue is contracting at 6.1% on a -4.4% profit margin. The 18.18% dividend yield looks stretched against payout coverage.
The composite risk read is 9/10, putting it in high territory. With 30-day volatility of 871.1%, a beta of 1.89 and a maximum drawdown of 98.7%, position sizing matters more than entry timing here. Thin trading volumes mean execution costs can be material on larger orders. The wider market backdrop reads extreme greed at 93 on the fear-greed composite.
The horizons line up on sell — conviction 4 out of 10.
Revenue is contracting at 6.1% on a -4.4% profit margin. The 18.18% dividend yield looks stretched against payout coverage.
The composite risk read is 9/10, putting it in high territory. With 30-day volatility of 871.1%, a beta of 1.89 and a maximum drawdown of 98.7%, position sizing matters more than entry timing here. Thin trading volumes mean execution costs can be material on larger orders. The wider market backdrop reads extreme greed at 93 on the fear-greed composite.
The horizons line up on sell — conviction 4 out of 10.
Market Outlook
Short Term
< 1 yearCautious
Model confidence: 4/10
Key Factors
- Short-term moving averages stacked below long-term ones
- Trading below the 200-day average of 13.23
- MACD momentum is positive
Medium Term
1–3 yearsCautious
Model confidence: 4/10
Key Factors
- Short-term moving averages stacked below long-term ones
- Dividend yield of 18.18% looks stretched against payout coverage
- Trading below the 200-day average of 13.23
Long Term
> 3 yearsCautious
Model confidence: 4/10
Key Factors
- Dividend yield of 18.18% looks stretched against payout coverage
- Negative profit margin of -4.4%
- Negative return on equity of -22.3%
Key Metrics & Analysis
Financial Health
Revenue Growth-6.10%
Profit Margin-4.39%
ROE-22.27%
ROA1.91%
Debt/Equity1243.42
P/B Ratio-0.8
Op. Cash Flow$10.3M
Free Cash Flow$12.6M
Industry P/E32.0
Technical Analysis
TrendBearish
RSI48.0
Support$1.00
Resistance$2.95
MA 20$2.04
MA 50$4.93
MA 200$13.23
MACDBullish
VolumeDecreasing
Fear & Greed Index93.2
Valuation
GradeFair
TypeValue
Dividend Yield18.18%
Risk Assessment
Beta1.89
Volatility871.12%
Sector RiskMedium
Reg. RiskMedium
Geo RiskLow
Currency RiskLow
Liquidity RiskHigh
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.