SOHOB:NASDAQSotherly Hotels Inc. Analysis
Data as of 2026-06-17 - not real-time
$10.79
Latest Price
8/10Risk
Risk Level: High
Executive Summary
Sotherly Hotels is trading below its 20‑day simple moving average while the 50‑day and 200‑day averages remain higher, underscoring a bearish price trend. RSI sits around the mid‑30s, suggesting the stock is approaching oversold conditions, yet the MACD histogram has turned marginally positive, indicating a faint bullish signal amid a broader downtrend. Volume has been decreasing, and 30‑day volatility exceeds 140%, reflecting heightened price swings. The balance sheet is strained with a debt‑to‑equity ratio over 1,200 and negative earnings per share, while the dividend yield appears attractive at 18% but is likely unsustainable given the lack of earnings and a zero payout ratio. The high price‑to‑book multiple (~7.8x) further signals that the market may be overpricing the underlying assets relative to peers.
Market Outlook
Short Term
< 1 yearCautious
Model confidence: 7/10
Key Factors
- Price below short‑term moving averages
- High debt burden and negative EPS
- Unsustainable dividend despite high yield
Medium Term
1–3 yearsNeutral
Model confidence: 5/10
Key Factors
- Potential modest recovery if hotel demand improves
- Persistent balance‑sheet weakness
- Elevated volatility and low liquidity
Long Term
> 3 yearsCautious
Model confidence: 6/10
Key Factors
- Structural financial distress and high leverage
- Overvalued price relative to book and earnings
- Sector exposure to cyclical hotel market
Key Metrics & Analysis
Financial Health
Revenue Growth-6.10%
Profit Margin-4.36%
ROE-22.27%
ROA2.13%
Debt/Equity1226.80
P/B Ratio7.8
Op. Cash Flow$10.3M
Free Cash Flow$22.8M
Industry P/E32.4
Technical Analysis
TrendBearish
RSI35.0
Support$0.10
Resistance$16.01
MA 20$11.71
MA 50$13.82
MA 200$15.14
MACDBullish
VolumeDecreasing
Fear & Greed Index90.52
Valuation
GradeOvervalued
TypeValue
Dividend Yield18.18%
Risk Assessment
Beta0.55
Volatility142.69%
Sector RiskHigh
Reg. RiskMedium
Geo RiskMedium
Currency RiskLow
Liquidity RiskHigh
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.