We use cookies to analyze site traffic and improve your experience.
By accepting, you consent to the use of analytics cookies.

SLF:NYSESun Life Financial Inc. Analysis

Data as of 2026-08-31 - not real-time

$78.17

Latest Price

3/10Risk

Risk Level: Low

Executive Summary

At $78.17, Sun Life Financial Inc. shows a bullish moving-average alignment, with shorter averages sitting above longer ones. Over a rolling month the price has lost 3.1%. With RSI at 39.3 the momentum picture is approaching oversold, alongside a bearish MACD signal. Watch $78.08 as support and $83.01 as the nearer resistance level.
Multiples put this in fair territory: 18.4 times earnings against the sector's 16.9. The average analyst target implies 17.8% below today's level. Revenue is growing at 7.5% on a 9.5% profit margin. The 3.52% dividend yield looks stretched against payout coverage.
Risk scores 3 out of 10, which is low for this asset class. With 30-day volatility of 15.4%, a beta of 0.36 and a maximum drawdown of 11.0%, the drawdown profile is forgiving relative to most of the market. The wider market backdrop reads extreme greed at 94 on the fear-greed composite.
Short, medium and long-term reads agree on hold, with conviction of 3/10.

Top Market Events

Sun Life Financial TSX:SLF is back in focus after reporting second quarter 2026 results, updating its dividend and...Sun Life Financial Inc SLF delivers robust Q2 2026 with record Canada earnings, 13% underlying EPS growth, and improved...Sun Life SLF doesn't possess the right combination of the two key ingredients for a likely earnings beat in its...

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 2/10

Key Factors

  • Short-term moving averages stacked above long-term ones
  • Trading above the 200-day average of 69.35
  • MACD momentum is negative

Medium Term

1–3 years
Neutral
Model confidence: 1/10

Key Factors

  • Short-term moving averages stacked above long-term ones
  • P/E of 18.4 versus sector average of 16.9
  • Dividend yield of 3.52% looks stretched against payout coverage

Long Term

> 3 years
Neutral
Model confidence: 3/10

Key Factors

  • P/E of 18.4 versus sector average of 16.9
  • Dividend yield of 3.52% looks stretched against payout coverage
  • Analyst targets imply -17.8% versus the current price

Key Metrics & Analysis

Financial Health

Revenue Growth7.50%
Profit Margin9.52%
P/E Ratio18.4
ROE13.09%
ROA0.78%
Debt/Equity58.01
P/B Ratio2.6
Op. Cash Flow$4.7B
Free Cash Flow$-13761250304
Industry P/E16.9

Technical Analysis

TrendBullish
RSI39.3
Support$78.08
Resistance$83.01
MA 20$80.28
MA 50$80.27
MA 200$69.35
MACDBearish
VolumeIncreasing
Fear & Greed Index94.32

Valuation

Fair Value$287.50
Target Price$64.27
Upside/Downside-17.79%
GradeFair
TypeBlend
Dividend Yield3.52%

Risk Assessment

Beta0.36
Volatility15.36%
Sector RiskMedium
Reg. RiskHigh
Geo RiskLow
Currency RiskLow
Liquidity RiskLow

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.