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SCOR:NASDAQcomScore, Inc. Analysis

Data as of 2026-05-26 - not real-time

$6.41

Latest Price

7/10Risk

Risk Level: Medium

Executive Summary

The stock is trading just above a clear support level while the 20‑day moving average sits below both the 50‑day and 200‑day averages, signaling a sustained bearish trend. RSI sits in the lower‑mid range, suggesting modest oversold pressure but not a decisive reversal, and the MACD line remains under its signal, reinforcing bearish momentum. Volatility is sharply elevated, and despite a beta below the market, the price has been choppy, reflecting heightened risk. Volume is rising, which could precede a short‑term move, yet the company’s margins are negative and earnings are weak, limiting upside momentum. On the valuation side, the price‑to‑earnings ratio is dramatically lower than the industry average, pointing to a potentially deep discount that may attract value‑seeking investors.
Technical indicators and the current price action suggest caution in the near term, but the sizable upside estimate and the stark valuation gap provide a compelling case for longer‑term investors who can tolerate volatility. The absence of dividend payments removes any income cushion, making the equity a pure play on price appreciation. Overall, the stock sits at the intersection of high risk and high potential reward, requiring careful timing and a clear risk appetite.

Market Outlook

Short Term

< 1 year
Cautious
Model confidence: 7/10

Key Factors

  • price near support with bearish technicals
  • high short‑term volatility
  • negative earnings momentum

Medium Term

1–3 years
Neutral
Model confidence: 6/10

Key Factors

  • substantial upside potential per target estimates
  • extremely low valuation multiples relative to peers
  • ongoing margin pressure

Long Term

> 3 years
Positive
Model confidence: 6/10

Key Factors

  • value orientation with low PE versus industry
  • potential recovery in digital measurement demand
  • stable cash position despite moderate debt

Key Metrics & Analysis

Financial Health

Revenue Growth-0.50%
Profit Margin-3.43%
P/E Ratio1.2
ROE-6.31%
ROA0.31%
Debt/Equity25.38
P/B Ratio0.9
Op. Cash Flow$26.2M
Free Cash Flow$903.3K
Industry P/E39.5

Technical Analysis

TrendBearish
RSI39.8
Support$6.13
Resistance$8.32
MA 20$7.02
MA 50$7.17
MA 200$7.18
MACDBearish
VolumeIncreasing
Fear & Greed Index91.79

Valuation

Target Price$10.00
Upside/Downside56.01%
GradeUndervalued
TypeValue

Risk Assessment

Beta0.71
Volatility73.16%
Sector RiskMedium
Reg. RiskMedium
Geo RiskMedium
Currency RiskLow
Liquidity RiskMedium

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.