PRKS:NYSEUnited Parks & Resorts Inc. Analysis
Data as of 2026-05-19 - not real-time
$36.16
Latest Price
7/10Risk
Risk Level: Medium
Executive Summary
United Parks & Resorts (PRKS) trades around $36, just above its near‑term support and below the 200‑day SMA, while the 20‑day SMA sits marginally above the 50‑day SMA, suggesting a tentative bullish bias. The MACD line has crossed above its signal, albeit with a very thin histogram, and the RSI hovers near the midpoint, reinforcing a neutral‑to‑slightly‑positive technical outlook.
Fundamentally, the company posted a GAAP loss in Q1 and revenue contracted 3% YoY, yet the forward P/E of roughly 8× and an upside potential of over 20% signal valuation room, even as the balance sheet shows high debt relative to cash and a negative book value per share.
Fundamentally, the company posted a GAAP loss in Q1 and revenue contracted 3% YoY, yet the forward P/E of roughly 8× and an upside potential of over 20% signal valuation room, even as the balance sheet shows high debt relative to cash and a negative book value per share.
Market Outlook
Short Term
< 1 yearNeutral
Model confidence: 6/10
Key Factors
- Technical indicators are neutral with price near support
- Q1 earnings miss and attendance weakness
- Increasing volume suggests interest but no clear breakout
Medium Term
1–3 yearsPositive
Model confidence: 7/10
Key Factors
- Forward P/E compression and upside potential above 20%
- MACD bullish crossover and improving sentiment (Extreme Greed)
- Potential recovery in leisure demand as weather and travel normalize
Long Term
> 3 yearsPositive
Model confidence: 8/10
Key Factors
- Long‑run growth prospects in theme‑park portfolio and brand extensions
- Valuation discount relative to peers despite high beta
- Strategic rebranding and asset diversification could improve margins
Key Metrics & Analysis
Financial Health
Revenue Growth-3.00%
Profit Margin9.10%
P/E Ratio13.6
ROA8.71%
P/B Ratio-4.2
Op. Cash Flow$421.2M
Free Cash Flow$102.6M
Technical Analysis
TrendNeutral
RSI53.0
Support$32.35
Resistance$41.42
MA 20$35.37
MA 50$34.23
MA 200$40.57
MACDBullish
VolumeIncreasing
Fear & Greed Index89.23
Valuation
Target Price$44.00
Upside/Downside21.68%
GradeUndervalued
TypeValue
Risk Assessment
Beta1.55
Volatility53.86%
Sector RiskMedium
Reg. RiskMedium
Geo RiskLow
Currency RiskLow
Liquidity RiskMedium
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.