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PLNT:NYSEPlanet Fitness, Inc. Analysis

Data as of 2026-05-26 - not real-time

$51.87

Latest Price

7/10Risk

Risk Level: Medium

Executive Summary

Planet Fitness is trading at $51.87, well below its 20‑day SMA of 55.26 and far under the 50‑day SMA of 65.86, signaling a bearish price trend. The RSI of 37.1 hints at modest oversold conditions, while the MACD shows a small bullish histogram (+0.50) but remains in negative territory, underscoring mixed momentum. Volatility is extreme at over 116% on a 30‑day basis and the Fear & Greed Index is at Extreme Greed, suggesting speculative pressure despite the technical weakness.
Fundamentally, the company delivers strong operating margins (>32%) and a healthy operating cash flow of $432 M, yet carries a heavy debt load of $2.94 B against $474 M of cash and a negative book value per share of –$6.09, raising solvency concerns. Recent news of a securities‑fraud investigation and a cut to the full‑year outlook due to soft membership growth add regulatory and earnings uncertainty, while the DCF fair value of $28.31 implies the stock is currently overvalued by a wide margin.

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 5/10

Key Factors

  • Price below key moving averages indicating bearish technical bias
  • Ongoing securities‑fraud investigation heightening uncertainty
  • Reduced full‑year outlook driven by soft membership growth

Medium Term

1–3 years
Neutral
Model confidence: 6/10

Key Factors

  • Strong operating margins and positive operating cash flow
  • Revenue growth of ~20% and franchise expansion opportunities
  • High debt load and negative book value limiting financial flexibility

Long Term

> 3 years
Cautious
Model confidence: 7/10

Key Factors

  • Current price far above DCF fair value, indicating overvaluation
  • Potential legal and regulatory costs from the fraud investigation
  • Exposure to consumer‑cyclical spending risk in a discretionary sector

Key Metrics & Analysis

Financial Health

Revenue Growth19.70%
Profit Margin17.77%
P/E Ratio18.7
ROA8.37%
P/B Ratio-8.5
Op. Cash Flow$432.0M
Free Cash Flow$161.7M

Technical Analysis

TrendBearish
RSI37.1
Support$37.03
Resistance$68.47
MA 20$55.26
MA 50$65.86
MA 200$90.98
MACDBullish
VolumeDecreasing
Fear & Greed Index91.29

Valuation

Fair Value$28.31
Target Price$67.13
Upside/Downside29.42%
GradeOvervalued
TypeBlend

Risk Assessment

Beta0.46
Volatility116.70%
Sector RiskHigh
Reg. RiskHigh
Geo RiskMedium
Currency RiskLow
Liquidity RiskMedium

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.