PLNT:NYSEPlanet Fitness, Inc. Analysis
Data as of 2026-05-26 - not real-time
$51.87
Latest Price
7/10Risk
Risk Level: Medium
Executive Summary
Planet Fitness is trading at $51.87, well below its 20‑day SMA of 55.26 and far under the 50‑day SMA of 65.86, signaling a bearish price trend. The RSI of 37.1 hints at modest oversold conditions, while the MACD shows a small bullish histogram (+0.50) but remains in negative territory, underscoring mixed momentum. Volatility is extreme at over 116% on a 30‑day basis and the Fear & Greed Index is at Extreme Greed, suggesting speculative pressure despite the technical weakness.
Fundamentally, the company delivers strong operating margins (>32%) and a healthy operating cash flow of $432 M, yet carries a heavy debt load of $2.94 B against $474 M of cash and a negative book value per share of –$6.09, raising solvency concerns. Recent news of a securities‑fraud investigation and a cut to the full‑year outlook due to soft membership growth add regulatory and earnings uncertainty, while the DCF fair value of $28.31 implies the stock is currently overvalued by a wide margin.
Fundamentally, the company delivers strong operating margins (>32%) and a healthy operating cash flow of $432 M, yet carries a heavy debt load of $2.94 B against $474 M of cash and a negative book value per share of –$6.09, raising solvency concerns. Recent news of a securities‑fraud investigation and a cut to the full‑year outlook due to soft membership growth add regulatory and earnings uncertainty, while the DCF fair value of $28.31 implies the stock is currently overvalued by a wide margin.
Market Outlook
Short Term
< 1 yearNeutral
Model confidence: 5/10
Key Factors
- Price below key moving averages indicating bearish technical bias
- Ongoing securities‑fraud investigation heightening uncertainty
- Reduced full‑year outlook driven by soft membership growth
Medium Term
1–3 yearsNeutral
Model confidence: 6/10
Key Factors
- Strong operating margins and positive operating cash flow
- Revenue growth of ~20% and franchise expansion opportunities
- High debt load and negative book value limiting financial flexibility
Long Term
> 3 yearsCautious
Model confidence: 7/10
Key Factors
- Current price far above DCF fair value, indicating overvaluation
- Potential legal and regulatory costs from the fraud investigation
- Exposure to consumer‑cyclical spending risk in a discretionary sector
Key Metrics & Analysis
Financial Health
Revenue Growth19.70%
Profit Margin17.77%
P/E Ratio18.7
ROA8.37%
P/B Ratio-8.5
Op. Cash Flow$432.0M
Free Cash Flow$161.7M
Technical Analysis
TrendBearish
RSI37.1
Support$37.03
Resistance$68.47
MA 20$55.26
MA 50$65.86
MA 200$90.98
MACDBullish
VolumeDecreasing
Fear & Greed Index91.29
Valuation
Fair Value$28.31
Target Price$67.13
Upside/Downside29.42%
GradeOvervalued
TypeBlend
Risk Assessment
Beta0.46
Volatility116.70%
Sector RiskHigh
Reg. RiskHigh
Geo RiskMedium
Currency RiskLow
Liquidity RiskMedium
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.