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PLNT:NYSEPlanet Fitness, Inc. Analysis

Data as of 2026-04-24 - not real-time

$69.62

Latest Price

7/10Risk

Risk Level: Medium

Executive Summary

Planet Fitness is trading at $69.62, well below its 20‑day ($72.30), 50‑day ($77.46) and 200‑day ($96.70) moving averages, indicating a bearish price trend. The RSI of 36 suggests the stock is approaching oversold territory, while the MACD histogram is positive, giving a modest bullish signal. Volatility is elevated at 25.8% over the past 30 days, yet the computed beta of 0.28 points to low systematic risk. Fundamentally, the company posted 10.7% revenue growth, robust gross (59.5%) and operating (29.9%) margins, and a forward PE of 17.2, but the DCF fair value of $17.4 starkly contrasts with the current price, flagging significant overvaluation. Analysts remain optimistic, rating the stock as a strong buy with a median target of $109.5, implying ~58% upside, while the Fear & Greed Index sits at “Extreme Greed.” Recent earnings triggered a 6.1% share decline and heightened competition concerns, but franchise expansion momentum and upcoming Q1 results on May 7 could provide a catalyst. Overall, the stock presents a mixed picture: strong operational fundamentals and growth prospects are weighed against a hefty valuation premium and short‑term technical weakness.

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 6/10

Key Factors

  • Price below key moving averages signals bearish momentum
  • Current valuation far exceeds DCF fair value
  • Upcoming earnings release may add volatility

Medium Term

1–3 years
Positive
Model confidence: 7/10

Key Factors

  • 10%+ revenue growth and strong operating margins
  • Franchise expansion momentum and favorable analyst targets
  • Forward PE of 17 suggests improving earnings relative to price

Long Term

> 3 years
Positive
Model confidence: 8/10

Key Factors

  • Resilient business model in the consumer‑cyclical leisure sector
  • High cash flow generation supporting future growth
  • Demographic trends favoring affordable gym memberships

Key Metrics & Analysis

Financial Health

Revenue Growth10.70%
Profit Margin17.71%
P/E Ratio26.6
ROA7.97%
P/B Ratio-11.6
Op. Cash Flow$418.4M
Free Cash Flow$184.0M

Technical Analysis

TrendBearish
RSI36.0
Support$67.82
Resistance$76.34
MA 20$72.30
MA 50$77.46
MA 200$96.70
MACDBullish
VolumeStable
Fear & Greed Index88.02

Valuation

Fair Value$17.41
Target Price$111.72
Upside/Downside60.47%
GradeOvervalued
TypeGrowth

Risk Assessment

Beta0.28
Volatility25.83%
Sector RiskMedium
Reg. RiskLow
Geo RiskMedium
Currency RiskLow
Liquidity RiskLow

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.