NATR:NASDAQNature's Sunshine Products, Inc. Analysis
Data as of 2026-08-25 - not real-time
$14.19
Latest Price
9/10Risk
Risk Level: High
Executive Summary
Nature's Sunshine Products, Inc. trades at $14.19, with its short-term moving averages sitting below the longer-term ones — a bearish trend structure. It has lost 30.7% over the past 30 days. With RSI at 19.3 the momentum picture is oversold, alongside a bearish MACD signal. Watch $14.10 as support and $21.34 as the nearer resistance level.
Valuation screens as undervalued, on a P/E of 14.2 with no clean sector comparison available. The average analyst target implies 114.9% above today's level.
On a 1-10 scale the risk profile lands at 9 — high. With 30-day volatility of 68.8%, a beta of 0.42 and a maximum drawdown of 49.0%, position sizing matters more than entry timing here. The wider market backdrop reads extreme greed at 94 on the fear-greed composite.
Short, medium and long-term reads agree on hold, with conviction of 2/10.
Valuation screens as undervalued, on a P/E of 14.2 with no clean sector comparison available. The average analyst target implies 114.9% above today's level.
On a 1-10 scale the risk profile lands at 9 — high. With 30-day volatility of 68.8%, a beta of 0.42 and a maximum drawdown of 49.0%, position sizing matters more than entry timing here. The wider market backdrop reads extreme greed at 94 on the fear-greed composite.
Short, medium and long-term reads agree on hold, with conviction of 2/10.
Top Market Events
Shares of wellness products company Nature’s Sunshine NASDAQ:NATR fell 17.What Happened? Shares of wellness products company Nature’s Sunshine NASDAQ:NATR fell 17.7% in the afternoon session...LEHI, Utah, Aug. 06, 2026 GLOBE NEWSWIRE -- Nature’s Sunshine Products, Inc. Nasdaq: NATR 'Nature’s Sunshine' , a...
Market Outlook
Short Term
< 1 yearNeutral
Model confidence: 1/10
Key Factors
- Short-term moving averages stacked below long-term ones
- RSI at 19.3 signals oversold conditions
- Trading below the 200-day average of 22.48
Medium Term
1–3 yearsNeutral
Model confidence: 1/10
Key Factors
- Short-term moving averages stacked below long-term ones
- RSI at 19.3 signals oversold conditions
- Trading below the 200-day average of 22.48
Long Term
> 3 yearsNeutral
Model confidence: 2/10
Key Factors
- Analyst targets imply +114.9% versus the current price
- P/E ratio of 14.2
- 30-day volatility of 68.8%
Key Metrics & Analysis
Financial Health
Revenue Growth1.90%
Profit Margin3.68%
P/E Ratio14.2
ROE11.23%
ROA7.12%
Debt/Equity12.66
P/B Ratio1.5
Op. Cash Flow$27.4M
Free Cash Flow$16.5M
Technical Analysis
TrendBearish
RSI19.3
Support$14.10
Resistance$21.34
MA 20$16.91
MA 50$19.31
MA 200$22.48
MACDBearish
VolumeStable
Fear & Greed Index93.84
Valuation
Fair Value$16.48
Target Price$30.50
Upside/Downside114.94%
GradeUndervalued
TypeValue
Risk Assessment
Beta0.42
Volatility68.81%
Sector RiskLow
Reg. RiskMedium
Geo RiskLow
Currency RiskLow
Liquidity RiskMedium
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.