MRP:JSEMr Price Group Limited Analysis

Mr Price Group is trading at ZAc 16,749, well under its 20‑day (ZAc 17,401) and 50‑day (ZAc 17,190) simple moving averages and far below the 200‑day average (ZAc 20,034), indicating a short‑term price weakness. The bearish MACD (-82 on the line, -92 histogram) and a sub‑50 RSI (41.7) reinforce the downside bias, while the stock sits close to its technical support at ZAc 16,527 and faces resistance near ZAc 18,631. Volatility is elevated at roughly 28% over the past 30 days, though the beta of 0.36 suggests the share moves less than the broader market.
Fundamentally, the company delivers solid performance: revenue grew 5.2% YoY to ZAc 41.4 bn, margins are healthy (gross 41.9%, operating 11.5%, profit 9.0%) and ROE is an impressive 28.5%. Cash flow is robust (operating cash ZAc 8.5 bn, free cash ZAc 6.6 bn) and the dividend yield of 5.47% with a 64% payout ratio appears sustainable. Valuation metrics signal upside – a DCF fair value of ZAc 41,238 implies >50% upside, the mean analyst target (ZAc 25,393) and median target (ZAc 22,000) sit well above the current price, and the forward PE of 10.3 is attractive despite an unusually high price‑to‑book ratio.