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HOFT:NASDAQHooker Furnishings Corporation analysis

Data as of Aug 22, 2026 - not real-time

Latest price
$14.47
Risk: medium
7/10Medium risk

Summary

At $14.47, Hooker Furnishings Corporation shows no decisive moving-average alignment, leaving the trend neutral. The last 30 days have lost 3.5%. With RSI at 48.0 the momentum picture is neutral, alongside a bearish MACD signal. The recent range runs from support at $13.37 up to resistance at $15.63.
On valuation the read is undervalued — an earnings multiple of 10.8, absent a reliable peer benchmark. Analyst price targets sit 17.5% above the current price. Revenue is contracting at 2.4% on a -8.3% profit margin. The 4.04% dividend yield looks stretched against payout coverage.
Risk comes out at 7 of a possible 10, a elevated reading. With 30-day volatility of 45.8%, a beta of 0.56 and a maximum drawdown of 30.0%, position sizing matters more than entry timing here. Thin trading volumes mean execution costs can be material on larger orders. The wider market backdrop reads extreme greed at 94 on the fear-greed composite.
All three time horizons resolve to hold, carrying 3/10 conviction.

Top market events

  • Hooker Furniture HOFT made it through our "Recent Price Strength" screen and could be a great choice for investors...
  • Detailed price information for Hooker Furnishings Corp HOFT-Q from The Globe and Mail including charting and trades.

Market outlook

Short term

< 1 year

Neutral

Model confidence2/102 out of 10

Key factors

  • Trading above the 200-day average of 13.09
  • MACD momentum is negative
  • 30-day volatility of 45.8%

Medium term

1–3 years

Neutral

Model confidence3/103 out of 10

Key factors

  • Dividend yield of 4.04% looks stretched against payout coverage
  • Trading above the 200-day average of 13.09
  • Analyst targets imply +17.5% versus the current price

Long term

> 3 years

Neutral

Model confidence3/103 out of 10

Key factors

  • Dividend yield of 4.04% looks stretched against payout coverage
  • Negative profit margin of -8.3%
  • Analyst targets imply +17.5% versus the current price

Key metrics

Financial health

Revenue Growth-2.40%
Profit Margin-8.27%
P/E Ratio10.8
ROE-6.03%
ROA0.24%
Debt/Equity13.94
P/B Ratio0.9
Op. Cash Flow$20.1M
Free Cash Flow$33.8M

Technical analysis

TrendNeutral
RSI48.0
Support$13.37
Resistance$15.63
MA 20$14.58
MA 50$15.16
MA 200$13.09
MACDBearish
VolumeDecreasing
Fear & Greed Index94.41

Valuation

Fair Value$39.12
Target Price$17.00
Upside/Downside17.48%
GradeUndervalued
TypeValue
Dividend Yield4.04%

Risk assessment

Beta0.56
Volatility45.78%
Sector RiskHigh
Reg. RiskLow
Geo RiskLow
Currency RiskLow
Liquidity RiskHigh

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.