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HAS:NASDAQHasbro, Inc. Analysis

Data as of 2026-08-01 - not real-time

$93.94

Latest Price

6/10Risk

Risk Level: Medium

Executive Summary

Hasbro is trading at $93.94, roughly 16% below the DCF‑derived fair value of $112.74, giving the stock a clear intrinsic upside. Technical indicators are supportive: the price sits well above the 20‑day and 50‑day SMAs, the MACD is bullish, and the RSI at 66.9 suggests momentum without being overbought. Revenue grew 16.2% year‑over‑year to $4.97 B, and margins remain robust with a 63.8% gross margin and a 22.2% operating margin. Cash flow is healthy, delivering $1.29 B in EBITDA and $721 M of free cash flow, while the dividend yield of 2.98% is backed by a 49.8% payout ratio. The balance sheet shows high leverage (debt‑to‑equity ~484), but the company holds $1.38 B in cash, mitigating immediate liquidity concerns. Analyst consensus is a strong‑buy with a median target of $110.5, reinforcing the upside narrative.
The valuation appears undervalued relative to intrinsic models, though price‑to‑book is elevated, indicating a blend of growth and value characteristics. Volatility is elevated at 38% over 30 days, yet beta below 1 points to lower systematic risk, and the consumer‑cyclical sector adds a modest cyclical exposure. The dividend is deemed sustainable, and the brand portfolio (e.g., Monopoly, Transformers, Nerf) provides a durable competitive moat. Overall, the risk profile is moderate, supporting a buy recommendation for medium‑ to long‑term horizons while a hold stance is prudent in the near term pending post‑earnings confirmation.

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 6/10

Key Factors

  • Price above short‑term moving averages and bullish MACD
  • Recent earnings release may cause near‑term volatility
  • Increasing volume supporting current trend

Medium Term

1–3 years
Positive
Model confidence: 8/10

Key Factors

  • 16% intrinsic upside to DCF fair value
  • Strong revenue growth and high operating margins
  • Sustainable dividend and solid free cash flow

Long Term

> 3 years
Positive
Model confidence: 7/10

Key Factors

  • Robust brand portfolio with licensing revenue streams
  • Consistent dividend yield with comfortable payout ratio
  • Long‑term growth potential in digital and entertainment extensions

Key Metrics & Analysis

Financial Health

Revenue Growth16.20%
Profit Margin15.97%
P/E Ratio16.7
ROE159.56%
ROA13.02%
Debt/Equity484.49
P/B Ratio20.5
Op. Cash Flow$1.3B
Free Cash Flow$721.9M

Technical Analysis

TrendNeutral
RSI66.9
Support$75.19
Resistance$97.00
MA 20$84.76
MA 50$84.75
MA 200$87.41
MACDBullish
VolumeIncreasing
Fear & Greed Index92.88

Valuation

Fair Value$112.74
Target Price$109.07
Upside/Downside16.11%
GradeUndervalued
TypeBlend
Dividend Yield2.98%

Risk Assessment

Beta0.86
Volatility38.51%
Sector RiskMedium
Reg. RiskLow
Geo RiskMedium
Currency RiskMedium
Liquidity RiskLow

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.