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DECK:NYSEDeckers Outdoor Corporation Analysis

Data as of 2026-05-21 - not real-time

$98.24

Latest Price

7/10Risk

Risk Level: Medium

Executive Summary

Deckers Outdoor (DECK) trades near $98, well below its DCF‑derived fair value of roughly $105, implying a material upside. The stock exhibits a bearish technical backdrop—20‑day SMA sits under the 50‑day SMA, MACD is negative and the RSI hovers in the mid‑40s—yet fundamentals remain robust with a 7% revenue growth rate, gross margin above 57%, operating margin over 31% and an ROE near 40%. Recent analyst upgrades (Bernstein to Market Perform, Piper Sandler to Neutral) and a strong brand‑level outlook have added to the positive sentiment, reflected in an “Extreme Greed” market mood. Volume is increasing, suggesting accumulating interest despite the short‑term bearish price action.

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 6/10

Key Factors

  • Bearish MACD and SMA crossover indicating near‑term downside pressure
  • RSI in neutral‑to‑oversold range offering limited upside cushion
  • Support level around $92 providing a floor for price stability

Medium Term

1–3 years
Positive
Model confidence: 8/10

Key Factors

  • Undervalued relative to DCF fair value with ~30% upside potential
  • Strong operating margins and high ROE supporting earnings growth
  • Analyst upgrades and positive brand performance outlook

Long Term

> 3 years
Positive
Model confidence: 9/10

Key Factors

  • Durable brand portfolio (UGG, HOKA, Teva) driving sustainable revenue expansion
  • High cash generation and low leverage enabling strategic investments
  • Long‑term upside to $105+ fair value and potential for further multiple expansion

Key Metrics & Analysis

Financial Health

Revenue Growth7.10%
Profit Margin19.35%
P/E Ratio14.0
ROE39.69%
ROA19.90%
Debt/Equity13.14
P/B Ratio5.4
Op. Cash Flow$1.0B
Free Cash Flow$758.7M

Technical Analysis

TrendBearish
RSI46.3
Support$92.31
Resistance$109.34
MA 20$99.90
MA 50$102.10
MA 200$102.96
MACDBearish
VolumeIncreasing
Fear & Greed Index90.29

Valuation

Fair Value$105.06
Target Price$127.19
Upside/Downside29.47%
GradeUndervalued
TypeBlend

Risk Assessment

Beta1.44
Volatility35.97%
Sector RiskMedium
Reg. RiskLow
Geo RiskLow
Currency RiskLow
Liquidity RiskMedium

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.