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CLX:NYSEClorox Company (The) Analysis

Data as of 2026-03-13 - not real-time

$110.68

Latest Price

5/10Risk

Risk Level: Medium

Executive Summary

Clorox is trading just above a key support zone while sitting below both its short‑term and long‑term moving averages, suggesting limited upside in the near term. The 14‑day RSI is in the lower‑mid range and the MACD histogram remains negative, reinforcing a bearish technical bias. Volatility has spiked to a high 30‑day level, yet the stock’s beta stays well under one, indicating limited market‑wide risk. On the fundamentals side, the company boasts a robust dividend yield and solid free cash flow, but its price‑to‑book ratio is deeply negative and debt levels are unusually high, pointing to balance‑sheet strain.
Recent earnings have missed consensus expectations in both the latest quarter and the prior fiscal year, and while the board has raised the quarterly dividend, analysts remain cautious, as reflected by a modest upside estimate over the DCF fair value. Management’s focus on digital transformation and strategic acquisitions aims to revive growth, but the overall picture is one of an overvalued stock with short‑term pressure and a need for operational improvement.

Market Outlook

Short Term

< 1 year
Cautious
Model confidence: 6/10

Key Factors

  • Bearish MACD and RSI positioning
  • Current price above DCF fair value
  • Recent earnings misses

Medium Term

1–3 years
Neutral
Model confidence: 5/10

Key Factors

  • Attractive dividend yield
  • Defensive consumer sector footing
  • Ongoing digital and acquisition initiatives

Long Term

> 3 years
Positive
Model confidence: 7/10

Key Factors

  • Strong free cash flow generation
  • Brand portfolio resilience
  • Potential balance‑sheet deleveraging and valuation convergence

Key Metrics & Analysis

Financial Health

Revenue Growth-0.80%
Profit Margin11.17%
P/E Ratio18.1
ROE987.18%
ROA11.31%
Debt/Equity9191.43
P/B Ratio-107.0
Op. Cash Flow$984.0M
Free Cash Flow$1.0B

Technical Analysis

TrendNeutral
RSI37.8
Support$108.51
Resistance$128.90
MA 20$120.31
MA 50$114.97
MA 200$117.09
MACDBearish
VolumeIncreasing
Fear & Greed Index72.88

Valuation

Fair Value$87.32
Target Price$123.47
Upside/Downside11.56%
GradeOvervalued
TypeValue
Dividend Yield4.56%

Risk Assessment

Beta0.24
Volatility32.47%
Sector RiskLow
Reg. RiskMedium
Geo RiskLow
Currency RiskLow
Liquidity RiskMedium

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.