CLX:NYSEClorox Company (The) Analysis
Data as of 2026-03-13 - not real-time
$110.68
Latest Price
5/10Risk
Risk Level: Medium
Executive Summary
Clorox is trading just above a key support zone while sitting below both its short‑term and long‑term moving averages, suggesting limited upside in the near term. The 14‑day RSI is in the lower‑mid range and the MACD histogram remains negative, reinforcing a bearish technical bias. Volatility has spiked to a high 30‑day level, yet the stock’s beta stays well under one, indicating limited market‑wide risk. On the fundamentals side, the company boasts a robust dividend yield and solid free cash flow, but its price‑to‑book ratio is deeply negative and debt levels are unusually high, pointing to balance‑sheet strain.
Recent earnings have missed consensus expectations in both the latest quarter and the prior fiscal year, and while the board has raised the quarterly dividend, analysts remain cautious, as reflected by a modest upside estimate over the DCF fair value. Management’s focus on digital transformation and strategic acquisitions aims to revive growth, but the overall picture is one of an overvalued stock with short‑term pressure and a need for operational improvement.
Recent earnings have missed consensus expectations in both the latest quarter and the prior fiscal year, and while the board has raised the quarterly dividend, analysts remain cautious, as reflected by a modest upside estimate over the DCF fair value. Management’s focus on digital transformation and strategic acquisitions aims to revive growth, but the overall picture is one of an overvalued stock with short‑term pressure and a need for operational improvement.
Market Outlook
Short Term
< 1 yearCautious
Model confidence: 6/10
Key Factors
- Bearish MACD and RSI positioning
- Current price above DCF fair value
- Recent earnings misses
Medium Term
1–3 yearsNeutral
Model confidence: 5/10
Key Factors
- Attractive dividend yield
- Defensive consumer sector footing
- Ongoing digital and acquisition initiatives
Long Term
> 3 yearsPositive
Model confidence: 7/10
Key Factors
- Strong free cash flow generation
- Brand portfolio resilience
- Potential balance‑sheet deleveraging and valuation convergence
Key Metrics & Analysis
Financial Health
Revenue Growth-0.80%
Profit Margin11.17%
P/E Ratio18.1
ROE987.18%
ROA11.31%
Debt/Equity9191.43
P/B Ratio-107.0
Op. Cash Flow$984.0M
Free Cash Flow$1.0B
Technical Analysis
TrendNeutral
RSI37.8
Support$108.51
Resistance$128.90
MA 20$120.31
MA 50$114.97
MA 200$117.09
MACDBearish
VolumeIncreasing
Fear & Greed Index72.88
Valuation
Fair Value$87.32
Target Price$123.47
Upside/Downside11.56%
GradeOvervalued
TypeValue
Dividend Yield4.56%
Risk Assessment
Beta0.24
Volatility32.47%
Sector RiskLow
Reg. RiskMedium
Geo RiskLow
Currency RiskLow
Liquidity RiskMedium
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.