BKNG:NASDAQBooking Holdings Inc. Common Stock Analysis
Data as of 2026-09-02 - not real-time
$195.69
Latest Price
7/10Risk
Risk Level: Medium
Executive Summary
The moving-average structure behind Booking Holdings Inc. is bullish at $195.69, with short-term averages leading the long-term ones. Across the trailing 30 sessions it gained 9.1%. RSI sits at 43.3, which reads as neutral, and MACD momentum is bearish. Price has been bracketed by support at $195.15 and resistance at $217.32.
Valuation screens as fair, on a P/E of 21.7 with no clean sector comparison available. The average analyst target implies 21.9% above today's level. Revenue is growing at 8.1% on a 25.5% profit margin. The 0.86% dividend yield looks covered by current payout levels.
Risk scores 7 out of 10, which is elevated for this asset class. With 30-day volatility of 42.6%, a beta of 0.84 and a maximum drawdown of 31.0%, position sizing matters more than entry timing here. The wider market backdrop reads extreme greed at 92 on the fear-greed composite.
Short, medium and long-term reads agree on buy, with conviction of 5/10.
Valuation screens as fair, on a P/E of 21.7 with no clean sector comparison available. The average analyst target implies 21.9% above today's level. Revenue is growing at 8.1% on a 25.5% profit margin. The 0.86% dividend yield looks covered by current payout levels.
Risk scores 7 out of 10, which is elevated for this asset class. With 30-day volatility of 42.6%, a beta of 0.84 and a maximum drawdown of 31.0%, position sizing matters more than entry timing here. The wider market backdrop reads extreme greed at 92 on the fear-greed composite.
Short, medium and long-term reads agree on buy, with conviction of 5/10.
Top Market Events
Updated Aug 3, 2026 0 NORWALK, Conn., Aug. 3, 2026 /PRNewswire/ -- Second quarter 2026 financial results for Booking...Online travel agency Booking Holdings NASDAQ:BKNG reported Q2 CY2026 results , with sales up 8.Seeking Alpha26dBooking Holdings: The Rally Has More Miles To Offer Rating Downgrade Booking Holdings remains a Buy,...
Market Outlook
Short Term
< 1 yearPositive
Model confidence: 5/10
Key Factors
- Short-term moving averages stacked above long-term ones
- Trading above the 200-day average of 185.88
- MACD momentum is negative
Medium Term
1–3 yearsPositive
Model confidence: 5/10
Key Factors
- Short-term moving averages stacked above long-term ones
- Trading above the 200-day average of 185.88
- Analyst targets imply +21.9% versus the current price
Long Term
> 3 yearsPositive
Model confidence: 5/10
Key Factors
- Analyst targets imply +21.9% versus the current price
- Profit margin of 25.5% is healthy
- P/E ratio of 21.7
Key Metrics & Analysis
Financial Health
Revenue Growth8.10%
Profit Margin25.53%
P/E Ratio21.7
ROA20.38%
P/B Ratio-13.8
Op. Cash Flow$9.9B
Free Cash Flow$7.7B
Technical Analysis
TrendBullish
RSI43.3
Support$195.15
Resistance$217.32
MA 20$208.84
MA 50$193.03
MA 200$185.88
MACDBearish
VolumeDecreasing
Fear & Greed Index91.61
Valuation
Fair Value$178.97
Target Price$238.50
Upside/Downside21.88%
GradeFair
TypeBlend
Dividend Yield0.86%
Risk Assessment
Beta0.84
Volatility42.62%
Sector RiskHigh
Reg. RiskLow
Geo RiskLow
Currency RiskLow
Liquidity RiskLow
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.