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AMZN:NASDAQAmazon.com, Inc. Analysis

Data as of 2026-08-12 - not real-time

$272.27

Latest Price

7/10Risk

Risk Level: Medium

Executive Summary

At $272.27, Amazon.com, Inc. shows a bullish moving-average alignment, with shorter averages sitting above longer ones. Over a rolling month the price has gained 13.4%. Momentum indicators put RSI at 61.0 (approaching overbought) with MACD reading bullish. Recent trading has carved out support near $226.16 and resistance around $287.20.
The shares look fair at 21.9 times earnings, though no sector average was available for comparison. Analyst price targets sit 19.4% above the current price. Revenue is growing at 19.6% on a 17.4% profit margin.
The composite risk read is 7/10, putting it in elevated territory. With 30-day volatility of 51.0%, a beta of 1.47 and a maximum drawdown of 21.7%, position sizing matters more than entry timing here. The wider market backdrop reads extreme greed at 94 on the fear-greed composite.
All three time horizons resolve to buy, carrying 4/10 conviction.

Top Market Events

Amazon.com, Inc. NASDAQ:AMZN founder and executive chairman Jeff Bezos is planning to sell up to 15 million Amazon...Amazon.com, Inc. NASDAQ:AMZN and Apple Inc. NASDAQ:AAPL both beat Wall Street’s revenue estimates this week, but...Joel South Updated Fri, August 7, 2026 at 7:24 PM UTC 0 24/7 Wall St.

Market Outlook

Short Term

< 1 year
Positive
Model confidence: 6/10

Key Factors

  • Short-term moving averages stacked above long-term ones
  • Trading above the 200-day average of 237.09
  • MACD momentum is positive

Medium Term

1–3 years
Positive
Model confidence: 5/10

Key Factors

  • Short-term moving averages stacked above long-term ones
  • Trading above the 200-day average of 237.09
  • Analyst targets imply +19.4% versus the current price

Long Term

> 3 years
Positive
Model confidence: 4/10

Key Factors

  • Analyst targets imply +19.4% versus the current price
  • Profit margin of 17.4% is healthy
  • Revenue growth of +19.6%

Key Metrics & Analysis

Financial Health

Revenue Growth19.60%
Profit Margin17.44%
P/E Ratio21.9
ROE30.56%
ROA6.59%
Debt/Equity45.62
P/B Ratio5.3
Op. Cash Flow$161.4B
Free Cash Flow$3.2B

Technical Analysis

TrendBullish
RSI61.0
Support$226.16
Resistance$287.20
MA 20$254.37
MA 50$247.62
MA 200$237.09
MACDBullish
VolumeIncreasing
Fear & Greed Index94.14

Valuation

Target Price$325.19
Upside/Downside19.44%
GradeFair
TypeGrowth

Risk Assessment

Beta1.47
Volatility50.97%
Sector RiskHigh
Reg. RiskLow
Geo RiskLow
Currency RiskLow
Liquidity RiskLow

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.