AMZN:NASDAQAmazon.com, Inc. Analysis
Data as of 2026-08-12 - not real-time
$272.27
Latest Price
7/10Risk
Risk Level: Medium
Executive Summary
At $272.27, Amazon.com, Inc. shows a bullish moving-average alignment, with shorter averages sitting above longer ones. Over a rolling month the price has gained 13.4%. Momentum indicators put RSI at 61.0 (approaching overbought) with MACD reading bullish. Recent trading has carved out support near $226.16 and resistance around $287.20.
The shares look fair at 21.9 times earnings, though no sector average was available for comparison. Analyst price targets sit 19.4% above the current price. Revenue is growing at 19.6% on a 17.4% profit margin.
The composite risk read is 7/10, putting it in elevated territory. With 30-day volatility of 51.0%, a beta of 1.47 and a maximum drawdown of 21.7%, position sizing matters more than entry timing here. The wider market backdrop reads extreme greed at 94 on the fear-greed composite.
All three time horizons resolve to buy, carrying 4/10 conviction.
The shares look fair at 21.9 times earnings, though no sector average was available for comparison. Analyst price targets sit 19.4% above the current price. Revenue is growing at 19.6% on a 17.4% profit margin.
The composite risk read is 7/10, putting it in elevated territory. With 30-day volatility of 51.0%, a beta of 1.47 and a maximum drawdown of 21.7%, position sizing matters more than entry timing here. The wider market backdrop reads extreme greed at 94 on the fear-greed composite.
All three time horizons resolve to buy, carrying 4/10 conviction.
Top Market Events
Amazon.com, Inc. NASDAQ:AMZN founder and executive chairman Jeff Bezos is planning to sell up to 15 million Amazon...Amazon.com, Inc. NASDAQ:AMZN and Apple Inc. NASDAQ:AAPL both beat Wall Street’s revenue estimates this week, but...Joel South Updated Fri, August 7, 2026 at 7:24 PM UTC 0 24/7 Wall St.
Market Outlook
Short Term
< 1 yearPositive
Model confidence: 6/10
Key Factors
- Short-term moving averages stacked above long-term ones
- Trading above the 200-day average of 237.09
- MACD momentum is positive
Medium Term
1–3 yearsPositive
Model confidence: 5/10
Key Factors
- Short-term moving averages stacked above long-term ones
- Trading above the 200-day average of 237.09
- Analyst targets imply +19.4% versus the current price
Long Term
> 3 yearsPositive
Model confidence: 4/10
Key Factors
- Analyst targets imply +19.4% versus the current price
- Profit margin of 17.4% is healthy
- Revenue growth of +19.6%
Key Metrics & Analysis
Financial Health
Revenue Growth19.60%
Profit Margin17.44%
P/E Ratio21.9
ROE30.56%
ROA6.59%
Debt/Equity45.62
P/B Ratio5.3
Op. Cash Flow$161.4B
Free Cash Flow$3.2B
Technical Analysis
TrendBullish
RSI61.0
Support$226.16
Resistance$287.20
MA 20$254.37
MA 50$247.62
MA 200$237.09
MACDBullish
VolumeIncreasing
Fear & Greed Index94.14
Valuation
Target Price$325.19
Upside/Downside19.44%
GradeFair
TypeGrowth
Risk Assessment
Beta1.47
Volatility50.97%
Sector RiskHigh
Reg. RiskLow
Geo RiskLow
Currency RiskLow
Liquidity RiskLow
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This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.