We use cookies to analyze site traffic and improve your experience.
By accepting, you consent to the use of analytics cookies.

601878:SSEZheshang Securities Co. Ltd. Class A Analysis

Data as of 2026-05-28 - not real-time

CN¥9.31

Latest Price

5/10Risk

Risk Level: Medium

Executive Summary

The stock is trading at CNY 9.31, comfortably below its 20‑day (9.68) and 50‑day (9.69) moving averages, with a bearish MACD histogram and a RSI of 36 indicating modest oversold pressure. Volume has been tapering, and the price is hovering just above the identified support level of 9.26, suggesting limited upside in the immediate term while market sentiment is at an "Extreme Greed" peak (Fear‑Greed Index 93.3).
Fundamentally, Zheshang Securities delivers impressive top‑line growth of roughly 40% YoY, robust gross (41%) and operating (44%) margins, and a dividend yield of 1.8% backed by a modest 29% payout ratio. Despite a high debt‑to‑equity ratio, the company holds ample cash, resulting in a net‑cash position, and a DCF‑derived fair value of about CNY 33 versus the current price, flagging a substantial undervaluation.

Market Outlook

Short Term

< 1 year
Neutral
Model confidence: 5/10

Key Factors

  • price testing near the 9.26 support level
  • bearish MACD signal and decreasing volume
  • overall technical downside bias

Medium Term

1–3 years
Positive
Model confidence: 7/10

Key Factors

  • strong revenue growth of ~40% YoY
  • high profit margins relative to peers
  • significant undervaluation versus DCF fair value

Long Term

> 3 years
Positive
Model confidence: 8/10

Key Factors

  • sustainable dividend yield with low payout ratio
  • net‑cash position despite high leverage
  • low beta indicating defensive characteristics

Key Metrics & Analysis

Financial Health

Revenue Growth39.80%
Profit Margin27.60%
P/E Ratio16.3
ROE7.26%
ROA1.48%
Debt/Equity195.86
P/B Ratio1.1
Op. Cash FlowCN¥4.8B
Industry P/E16.5

Technical Analysis

TrendBearish
RSI36.1
SupportCN¥9.26
ResistanceCN¥10.10
MA 20CN¥9.68
MA 50CN¥9.69
MA 200CN¥10.85
MACDBearish
VolumeDecreasing
Fear & Greed Index93.32

Valuation

Fair ValueCN¥33.25
GradeUndervalued
TypeBlend
Dividend Yield1.83%

Risk Assessment

Beta0.30
Volatility18.34%
Sector RiskMedium
Reg. RiskHigh
Geo RiskMedium
Currency RiskLow
Liquidity RiskMedium

This analysis may contain inaccuracies and is provided for informational and research purposes only. It is not personal investment advice, a recommendation, or an instruction to buy, sell, or hold any asset.