2331:HKEXLi Ning Company Limited Analysis

Li Ning Company Limited trades at HKD 13.75, with its short-term moving averages sitting below the longer-term ones — a bearish trend structure. Over a rolling month the price has lost 5.9%. With RSI at 42.5 the momentum picture is neutral, alongside a bullish MACD signal. Price has been bracketed by support at HKD 13.04 and resistance at HKD 15.04.
On valuation the read is undervalued — an earnings multiple of 10.1, absent a reliable peer benchmark. Analyst price targets sit 37.9% above the current price. Revenue is growing at 2.8% on a 10.0% profit margin. The 4.99% dividend yield looks covered by current payout levels.
The composite risk read is 5/10, putting it in moderate territory. With 30-day volatility of 25.7%, a beta of 0.28 and a maximum drawdown of 42.4%, position sizing matters here. The wider market backdrop reads extreme greed at 94 on the fear-greed composite.
The horizons diverge: hold near-term but buy on a long view, at 5/10 conviction over the longer horizon.